Lost In Translation – The trouble with Business/IT Alignment

One of the biggest challenges with business transformation and technology enabled change, is the ability of both people in the business and in IT to sit down and have a conversation with each other and for that conversation to be fully understood by all concerned. Ok, there are many other challenges such as benefits realisation, programme management, culture change, but aren’t they all people based and therefore conversation based?

Now i am simplifying this somewhat but it is a challenge that people in IT and that includes me now (my previous role of corporate web manager was based within corporate communications)

To give an indication as to the issue i thought i’d use a video from you tube. It is 40 seconds long and is about the German Coastguard.

What i find interesting about this video is that for me it kind of sums up the challenge faced by IT. In the video the guy has all the technology he needs in front of him to do his job and support a wider network of other professionals, who all have the same goal (save people). However with all that technology what lets the person down is the ability to understand the “customer”.

The ability to have “conversations” is becoming the new skill that people require in order to support change. Now i also want to make the point that people in the Business also need to learn how to have better and more productive conversations with people in IT.

Now having worked in the Business for some time, i can already hear people saying “Why should i learn how to interact with IT?” Well the answer is simple, as the pressure of budget reductions increases, technology will become even more critical for progressive business transformation across organisations. It is therefore a priority for Business people to get a real understanding of the applications that support their business and the opportunities they present. If Business people can’t do that then we end up losing the opportunities as they get “lost in translation” between IT people (who don’t understand business) and Business people (who don’t understand IT).

This is however a journey we all have to make together, as a partnership, a fellowship, a collaborative effort, whatever the terminology we decide to choose. Like most journey’s the value is not the destination but what you learn along the way.

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